西南科技大学城市学院
本科毕业设计（论文）
绵阳百盛购物广场广告
媒体策略研究
院系名称 | 经济管理系 | 电动比例调节阀
专业班级 | 市场营销0901 |
学生姓名 | 周娟 |
学号 | 200940667 |
指导教师 | 中国农业发展集团总公司刘光乾 |
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二〇一三年五月
绵阳百盛购物广场广告
媒体策略研究
摘要：通过对绵阳百盛购物广场的行业现状及趋势的分析以及广告媒体策略的分析来分析如何选择百盛广告媒体。研究前期会通过市场问卷的方式得到相关的数据，然后利用已有数据从各方面了解并分析百盛百货的广告媒体使用情况，从以下各方面进行分析，如广告媒体选择的影响因素，目标受众，广告的内容，广告的主题与定位，以及广告媒体选择策略存在的不足。通过对这些问题的解决，可以分析出对于百盛百货这样一个有实力的百货企业来说应该注意到选择时应该考虑的主要影响因素，以及要结合自身的特点等选择最适合的广告媒体。 关键词：广告； 媒体； 策略
政党监督MianYang Parkson 病毒灵扁平疣Shopping Square
k2summitAds Media Strategy Research
Abstract: ip交换机The paper through to the mianyang parkson shopping square industry present situation and trend analysis as well as advertising media strategy analysis to analyze how to choose the paking advertising media. Research early will get relevant data through the way of market survey, and then using existing data from all aspects of understanding and analysis of the advertising media usage of parkson department, carries on the analysis from the following aspects, such as the influence factors of advertising media selection, target audience, advertising content, the theme of the advertising and positioning, as well as the problems of the advertising media selection strategy. Through to the solution of these problems, we can analyze the parkson department store such a powerful department store companies should notice when the choice should consider the main influence factors, and to combine their own characteristics to choose the most appropriate advertising media.
Key words: advertising, media, strategy
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