辜鸿鸣
坚果类农产品“三只松鼠世界钢号手册”品牌推广研究 诚实与信任教学设计
观众中来作者：王凯旋来源：《安徽农学通报》2019年第11期 摘肽链内切酶
; 要：信息时代的到来推动了电商企业的飞速发展，品牌塑造对电商企业而言显得尤为重要。该文以坚果企业“三只松鼠”为研究对象，通过对其宏观、微观的市场环境及经营现 状与所处的竞争环境进行分析，阐述了“三只松鼠”品牌传播现状及其存在的问题，并提出了相应的对策与建议，以期对电商企业的品牌推广与形象建设提供参考借鉴。
关键词：三只松鼠;品牌推广;坚果企业
中图分类号 F323 文献标识码 A 文章编号 1007-7731（2019）11-0006-3扬卡洛夫
Abstract：The arrival of the information age has promoted the rapid developemt of e-commerce enterprises.Brand building is particularly important for e⁃commerce enterprises.This paper will take "three squirrels"，the leader of nut enterprises，as the research object，through the analysis of its macro and micro market environment，business stat us and competition environment，to elaborate the current situation and problems of "three squirrels" in brand communication at the present stage，and put forward constructive countermeasures and Suggestions.Hope to provide help for the brand promotion and image construction of e-commerce enterprises.
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