度的局面。大众文化具有五种意识形态形式：反映统治阶级的阶级立场及政治诉求的国家主流意识形态；反映知识分子阶层话语理想及价值立场的精英意识形态；反映中华民族思想精髓和价值追求的传统意识形态；反映商业利益获得者所推崇的以消费为中心的价值系统和生活方式的商业消费主义意识形态；反映文化受众以追求娱乐消遣为目的生活态度和人生追求的娱乐消遣意识形态。它们的分布不是平行对称的逻辑关系，各种不同的利益诉求构成了彼此之间的错综复杂的关系，消费主义意识形态和娱乐消遣意识形态的彰显，使国家主流意识形态的主导地位受到前所未有的冲击，而精英意识形态和传统意识形态也被日益边缘化，这就要求我们对大众文化的意识形态进行正确的引导和规范。 etc音响第四部分，阐述了当代中国大众文化意识形态建设的问题。针对大众文化的消极影响，尝试用有关十七大推动社会主义文化大发展大繁荣的论述，去寻求如何用社会主义核心价值体系建设我国大众文化的意识形态，从引领、鼓励、规范三方面做出了对策分析，以确保大众文化弘扬主旋律的社会主义方向。要发展当代中国大众文化，就必须依据我国的文化发展战略，加强大众文化的意识形态建设的工作，用社会主义核心价值体系引导，确保大众文化的社会主义方向；合理的利用大众传媒，鼓励更多的大众文化作品弘扬主旋律；用人文精神、社会责任及经济效益与社会效益相统一的价值原则对大众文化的意识形态进行规范，实现大众文化的健康有序发展，确保其不断为社会主义和谐社会建设提供强大的精神保障和智力支持，从而推动社会主义文化的大发展大繁荣。 关键词：大众文化；意识形态；文化建设；社会主义核心价值体系
A Research on Ideology
of Contemporary Chinese Popular Culture
College: Political and Administrative College
Discipline: Scientific Socialism and International Communist Movement
Direction: Theory and Practice of Socialism with Chinese Characteristics
CO2封存Student: Liang Yamei
Grade: 2004
Student Number: 2004010052
支撑架设计Tutor: Professor Zhong Ruitian
Abstract
湖南师范大学学报
From the perspective of political philosophy, this thesis discusses the ideology of popular culture. By
using the Marxist ideological theories as the analytical tool and the knowledge of Western popular culture as basis and reference, it tries to reveal the dialectical relationship between the popular culture and ideology, and the diversified, multi-level and multi-dimensional status quo of contemporary Chinese ideology. What’s more, the thesis will discuss the strategies of building the ideology of contemporary Chinese popular culture as well. The thesis is divided into four parts：
In the first part, it analyzes the nature of popular culture in the context of Chinese and Western culture and summarizes the basic characteristics of contemporary Chinese popular culture by comparing it with that of the west. The contemporary Chinese popular culture, engendered from the progress of the social productivity, is an usual pattern which is spread by the means of popular media, act on the socialist market rules, disseminated and adapted to the average culture taste, and aimed at the entertainment such as movie, television serial, popular novel, ads, popular book, pop song, vogue clothes, magazine, video games and so on. It’s rooted in the Chinese traditional culture, and makes significant improvement with the social progress. The culture is exerting an increasingly influence on the progressive socialist culture system, and becoming a main part of the modern culture.
The second part tries to analyze the Marxist concept of ideological theory to define the ideological co
ncept, and discuss the dialectical relationship by integrating the West will into popular culture and ideology. Marx is the founder of Marxist theory on ideology. Lenin inherited and developed the Marxist theory on ideology. In China, Mao Zedong Thought, Deng Xiaoping Theory, important thought of "Three Represents" and the socialist core value system are important parts of socialist ideology with Chinese characteristics, which are in the same line and keep up with the times. They together constitute the Marxist theory on ideology. Ideology is for certain economic base of the class society and on the basis of that, it is built on the legal or political super structure. It is the concept and orientation system that represent the fundamental
interests of ruling class.Popular culture and ideology have the same root and source, and they are also affected and intermingled with each other. Ideology, as the core element of popular culture, plays its roles in guiding, regulating and determining the mass culture; on the other hand, popular culture, which is an important carrier of ideology, is dynamically counter- productive to the latter.
The third part analyses the multiple and composite ideological patterns of contemporary Chinese popular culture from five aspects and the functions of both positive and negative are introduced. As the development of social productive forces and progress of social diversity which leads to cultural diversity and different levels of people's cultural needs, the ideology of popular culture is certainly sh
owing a diversified, multi-level and multi-dimensional situation. Popular culture has five styles on ideology: the main trend that reflecting the political standpoints of ruling class, the elicit ideas that representing the political ideas and values of intellectuals, the traditional one that mirroring the essence of national thought and aspiration of the Chinese nation, the consumption-oriented value system and life style greeted by earners of commercial benefits and the entertainment pattern that seeking for recreation as life goal and pursuit. The five patterns are not paralleled, but complicated. Today, the main trend is being corroded by the ideology of consumptionism or entertainment pattern, while the elite culture and the traditional one are being weakened. So, we should do more on leading and regulating the ideology in the popular culture realm vigorously.
The fourth part discusses the ideological construction of contemporary Chinese popular culture. To remove the negative impacts of mass culture, it attempts to find out how to apply the socialist core value system to construct ideology of Chinese popular culture by the exposition of Promoting Vigorous Development and Prosperity of Socialist Culture which was raised on the CPC 17th national congress. While making strategies on guidance, motivation and regulation, our aim is to ensure the socialist direction as the main theme of popular culture. For the time being, to develop the contemporary China popular culture, we must act in accordance with our culture development str
ategy and guide by socialist core value system to augment the work of building its ideology and ensure its socialist orientation. And, we should utilize mass media to encourage production of more popular culture works to promote mainstream values. What’s more, to regulate the ideology of popular culture by value principle which integrates human spirit, mortal reason and economic benefits with social benefits is important too. to promote vigorous development and prosperity of socialist culture, we must make popular culture grow healthily and ensure it provide powerful moral and intelligence support for building harmonious society.
Key words: popular culture; ideology; culture construction; cialist core value system
前言
（一）课题来源
从的民族的、科学的、大众的文化观，到“三个代表”重要思想中提出的代表中国先进文化的前进方向，再到在党的十七大报告中提出的推动社会主义文化的大发展大繁荣，均表明中国共产党从不排斥任何优秀的文化，不论是现代的还是传统的、西方的还是东方的。这是一种海纳百川的胸怀，为中国当代文化的发展建立了宽松的环境。文化发展，必须有明确的社会主义方向，弘扬主旋律，提倡多样化。伴随着社会主义市场经济而产生的大众文化，对人们及整个社会的影响都不容忽视。由于社会生产力的进步及大众文化自身的原因，当代中国大众文化的意识形态性呈现出多元化、多层次、多纬度的局面，但消费主义意识形态和娱乐消遣意识形态的彰显，使国家主流意识形态的主导地位受到前所未有的冲击，而精英意识形态和传统意识形态的日益边缘化，致使大众文化逐渐偏离社会主义方向，不利于推动社会主义先进文化的建设和发展。
（二）研究目的和意义毛细管电谱
1．目的：为了确保中国文化建设指导思想一元化，表现形式的多样性，我们有必要让人们了解中国大众文化与西方大众文化的区别和联系及当代中国大众文化多重复合的意识形态性，确保国家意识形态的主导地位，从而推动社会主义文化的大发展大繁荣。
2．意义：当代中国大众文化适应社会大众的文化口味，已成为有中国特社会主义先进文化的重要组成部分。大众文化是当代中国数量最为巨大的一种文化形态，它无孔不入的渗透到社会生活的方方面面，深层影响着人们的行为和心理，甚至成为人们精神世界的主宰。马克思主义认为，任何文化都是一定经济、政治观念形态的反映，受特定政治背景和意识形态的影响的同时，文化又对经济和政治产生巨大的反作用。作为一定历史阶段的一种文化形态，大众文化也不例外。生活在大众文化环境中的人必然会受到大众文化所内含的政治观点和意识形态的影响。因此，研究探讨当代中国大众文化与西方大众文化的区别及其意识形态特征，寻求大众文化意识形态建设的正确途径，具有重要的现实意义。
（三）研究现状
1．国外
姆拉迪奇早期大众文化研究在时间上从20世纪30年代到50、60年代，前后约30年，主要体现在利维斯主义和法兰克福学派的理论中。在对大众文化的态度上，利维斯主义和早期法兰克福学派均怀着一种精英主义的立场，对大众文化抱俯视、鄙夷的态度，并在这点上对大众文化进行批判。利维斯主义把大众文化看作是文化衰败的标志；法兰克福学派把大众文化看作是政治操纵的机器。作为最早的大众文化研究，它们的方法、立场深刻地影响了以后近一个世纪的大众文化研究。
文化主义和结构主义是50年代到70年代大众文化研究的两种主要范式。文化主义以社会学、人类学和社会理论为基础，把大众文化看作是“自下而上”自发产生的文化；结构主义则集中于电影、电视和通俗文化研究中，以符号学、语言学为主要研究方法，把大
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