旧金山对日
和约Jingdong mall logistics distribution mode is analysed
As B2C (businesstocustomer) in the market leader, Jingdong mall since early 2004 formally entering the e-commerce, its sales growth has kept more than 200%. Jingdong mall can maintain such a high speed of development is the result in the logistics distribution and after-sales aspects such as actively promote, Jingdong mall dare and other electronic business enterprise face is from the confidence of its logistics system.
A, Jingdong mall is introduced
Jingdong mall is the largest 3 c in China B2C market professional online shopping platform, is the most popular with consumers and the electronic commerce field in China's most influential one of e-commerce sites. Jingdong mall in traffic, click-through rates, sales, and the industry visibility and influence, is leading in the domestic 3 c network shopping platform. Jingdong mall currently has 25 million registered users around the country, nearly 6000 suppliers, online sales home appliances, digital communications, computer, household department stores, clothing accessories, from mother to child, books, food and o
ther 11 kinds of tens of thousands of brands, one million kinds of high-quality goods, processing more than 300000 single day order. In 2010, Jingdong mall, become the scale of China's first over billions of online retail enterprise, the sixth year in a row growth exceeded 200%, now occupy 35.6% of China's online retail market share, win industry top ten quarters in a row.
Jingdong mall, adhering to the "people-oriented" service concept, for personal users and enterprise users to provide full human "affection" 360 all-round service, efforts to create a cordial, relaxed and pleasant shopping environment, and constantly enrich the product structure to maximize meet consumer demand increasingly diverse shopping. Compared with same kind of e-commerce sites, the feature of the Jingdong mall is the mall can provide quality goods trading, machine invoice and after-sales service at the same time, also launched the "price protection", "extended warranty service" and quality services. Jingdong mall with more competitive price and the advantages of the gradually perfect logistics distribution system, win the market share for years to comfortably industry first.
Second, Jingdong mall logistics distribution mode is introduced
Because our country electronic commerce customer locates the geographical position is relatively dispersed, which requires distribution. Logistics distribution (logisticsdistribution) is to point to in accordance with the requirements of the customer, after cargo, such as picking the goods with work, the final product from the production line into consumers' hands at the end of the transfer and storage process, the logistics of a special, comprehensive form of activity. In our country based on B2C e-commerce logistics distribution mode mainly has self-run logistics distribution mode, outsourcing logistics distribution mode, self-supporting combined with outsourcing model.
Jingdong mall is relying on for many years to build large logistics system, consumers fully enjoy the never leave home, enjoy the convenient. Established in early 2009, Jingdong mall for logistics companies, layout of the logistics system. At present, the distribution of Jingdong mall in north China, east China, south China, southwest, central China's five major logistics center covers in major cities across the country, and in shenyang, xian, hangzhou and other cities set up secondary warehouses, warehousing a total area of 500000 square meters. In succession, Jingdong mall in tianjin, shenzhen, ningbo, suzhou,配第克拉克定理
hangzhou, nanjing, wuxi, jinan, wuhan, xiamen and so on more than 130 major cities set up city station distribution, logistics and distribution to provide users with cod, mobile POS card, from door to change, etc. In 2010, Jingdong mall in Beijing and other cities to launch "211 time served" distribution services, in the national implementation of "after 100" service commitment, then launched the "national door-to-door pick-up", "first compensate pays", 7 * 24 hours customer service telephone and other professional services. In early 2011, Jingdong mall "GIS package real-time tracking system", Jingdong mall opened new e-commerce industry overall service standards.全民
开讲 (a) Jingdong mall self-run logistics distribution mode
尾矿库
Self-run logistics distribution mode is to point to every link of enterprise logistics distribution by the enterprise itself the preparation and organization and management, implementation of enterprise internal and external goods distribution mode. This operating mode is beneficial to the management of the enterprise itself, and can guarantee the quality of service, but the premise condition that using this model is enterpr
ise must have sufficient funds for the self-management logistics pay huge cost, in addition, the urban or regional self-support logistics mode also needs to have a stable and sufficient orders to maintain own logistics mode in the future work. Since August 2007, Jingdong mall successively won today's capital, DST and tiger funds totaling three rounds of financing, such as the amount of $1.5 billion, for every round of Jingdong mall has brought rapid development momentum. In early 2009, Jingdong mall is costly to set up their own logistics companies began in Beijing, Shanghai, guangzhou, chengdu, wuhan set up their own level of logistics center, then in shenyang, jinan, xi 'an, fuzhou, nanjing, hangzhou, foshan, shenzhen eight cities established secondary logistics center, the customer is the main customer of Jingdong mall of the city. In east China logistics center - Shanghai, for example, can the normal daily processing 25000 orders, daily limit order processing capacity of 50000 single. At present, Jingdong mall is starting a new project - Asia one, namely in Shanghai jiading to purchase 260 acres of land for building the largest modern B2C logistics center in Asia. "Asia's no.1" will support millions of at least level SKU unit StockKeepingUnit, inventories, the goal is to adapt to the developme
nt of the next five to 10 years. It is such a large system of self-run logistics support, Jingdong mall will dare to officially launched in April 2010 "211" timed delivery services, namely before 11 o 'clock in the morning every day order arrived in the afternoon; Before 11 o 'clock at night order delivered the following morning. When netizens poking fun at China's express delivery is actually a "future mail", Jingdong mall, the service introduced the endorsement and support of a lot of online shoppers, has attracted a large number of new users. Thus, efficient service to obtain the higher customer satisfaction, at the same time also makes the Jingdong mall orders is on the rise. Sufficient funds to ensure stable and continuous order to ensure the smooth implementation of Jingdong mall self-conducting logistics patterns. Visible, set up their own logistics distribution system, on its own distribution team, Jingdong mall would favour a logistics mode. Even thousand good Jingdong mall's own logistics mode, it also has some inevitable problems. 1. Self-conducting logistics one-time investment cost is too big, to the enterprise's working capital has brought a lot of pressure. Jingdong mall in vast China to establish a set of their own logistics system, is not an easy thing, even if the Jingdong mall currently only pi
cked out the ten several lines, second-tier cities as a breakthrough point of self-run logistics strategy, but the resulting infrastructure projects such as: to buy land to build, buy, machinery and equipment, customized software systems, such as recruiting employees will occupy the Jingdong mall, a large number of resources.
radius协议2. With the rapid rising of orders, Jingdong mall is difficult to ensure that all proprietary a logistics distribution services are "fast, accurate, good". Jingdong mall has solemnly promised "211 timed delivery" service, however, there are many meet the requirements of the "211 time delivery" service users, is often a delay for a long time didn't see the goods delivered. While chating with Jingdong mall customer service explains, "third party fast delivery temporarily not enjoy 211 service". But a guangzhou netizens, optional is Jingdong express their delivery, namely can enjoy "limit of 211" service, but wrong to sent to guangzhou go before Jingdong logistics, so do STH without authorization changes, Jingdong mall, I don't know how to explain. Visible, orders climbed quickly became the Jingdong mall, the trouble of "sweet", the processing capacity of logistics center can't keep up with, make own logistics quality service appeared defects, consumer experience
卓小勤
must be discounted.
豫公网安备41160202000603
站长QQ:729038198
关于我们
投诉建议