Introduction on COFCO and Traceability
System of Wine Business
中粮集团有限公司
COFCO Corporation
2012年4月
April 2012
1主要内容
Main Contents
1. 中粮集团简介
COFCO Corporate Profile
2. 中粮集团葡萄酒产业简介
Introduction on Wine Business
3. 中粮集团葡萄酒产业追溯系统
Traceability System of Wine Business
3.1 正向追溯Forward Traceability
3.2 逆向追溯Backward Traceability
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●中粮集团（COFCO ）成立于1949年，是国内最大粮食贸易、农产品及食品加工、生物质能源生产企业；Founded in 1952, COFCO Corporation is China’s largest grain, oil and foodstuff importer and exporter, food manufacturer, and bio-fuel producer. ●中国食品工业百强企业第1名、“中国的脊梁”国有企业500强、2009年中国企业500强第19名；It is at op China’s food industry and among China’s top state owned enterprises. It ranks at the 19th in China’s top 500 enterprise list for 2009.
●1994年以来，中粮集团一直位列《财富》世界500强企业。It has been listed among Fortune 500 since 1994.
简介
Corporate Profile
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农产品贸易Agri Trading
农产品加工Agri Processing
食品加工Food Processing
地产酒店Real Estate
& Hotels 土产畜产Indigenous Produce &
Animal By-Products 番茄制品Tomato Products 包装制品Packaging Products 肉食产品Meat Products 金融服务Financial Services 中国粮食贸易的主
彩硒鼓渠道
China’s main grain trading channel
中国规模最大的农产品加工商，最大的生物质能源生产
企业
China’s largest agri processor
and biofuel producer. 中国品牌食品行业的领
导者
China’s branded food industry leader 奉献美好生活空间Offering enjoyable living space 传统和现代的结合Combining tradition and
modernism 中国番茄产业的主导者China’s tomato industry
leader 与客户共同成长Growing with customers
提供美味和健康肉制品Offering delicious and healthy meat products
融合产业关爱大众Serving industry and the
public
●中粮主营业务：食品及相关包装制品加工、制造及销售；粮油糖等农产品贸易、加工、期货、物流及相关服务；酒店、房地产开发经营；土产、畜产品加工、制造及销售；
COFCO Corporation’s main business: food manufacturing, processing and marketing; cereal &oil sugar trading, manufacturing, logistic and relevant service; hotel business and real estate development; Indigenous Produce & Animal By-Products manufacturing, processing and marketing.
●围绕主营业务，产业链条不断延伸，在各个环节上打造核心竞争能力，为利益相关者创造最大化价值，并以此回报全体客户、股东和员工。
COFCO Corporation extended its business around the main business to build core competiveness in each and every critical link of the value chain and to achieve the best interest of relevant interested parties, maximize return to customers, shareholders and employees.
主营业务
Main Business
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组织架构
Organization Structure
中粮集团COFCO Corporation
中粮粮油COFCO Agri-Trading & Logistics Co., Ltd
中国粮油China Agri-Industries Holdings Limited
中国食品China Foods Limited
地产酒店Properties and
Hotel Management Center
中粮屯河COFCO Xinjiang Tunhe Co., Ltd.
中粮包装COFCO Packaging Co.,
Ltd.
中国土畜
China National Native Produce & Animal By-Products Import半自动糊箱机
& Export Corporation
中粮肉食COFCO Meat Investment Co., Ltd.
金融事业部Financial Services Dept.
●拥有中国食品（HK 0506）、中粮控股（HK 0606）、蒙牛乳业（HK 02319）、中粮包装（HK 0906）四家香港上市公司，以及中粮屯河（600737.SH ）、中粮地产（000031.SZ ）和丰原生化（000930.SZ ）三家内地上市公司。
●It has four listed companies in Hong Kong, i.e., China Foods (HK0506), China Agri-Industries Holdi
ngs (HK0606) ,Mengniu Dairy (HK02319) and CPMC Holdings (HK0906), and three in mainland China, i.e., COFCO Tunhe (600737.SH), COFCO Property (000031.SZ) and BBCA (000930.SZ).
中粮集团下设9大业务板块COFCO Corporation has nine business sectors.
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主要品牌Brands
●集团下属企业共529家，与食品相关的企业占54.9%，其中重点类食品企业146家；
COFCO Corporation possess 529 subsidiaries, in which 54.9% are relevant to food business and 146 are key food enterprises.●初步形成葡萄酒、大米、小麦粉、油脂、糖业、番茄制品、肉制品、乳制品等食品产业链。
Initially forms food value chain for grape wine, rice, wheat meal, oil, sugar, tomato products, meat products, and diary products.●多个产业在行业中排名第一、第二Many industries rank the top or second in relevant industry.
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使命Mission
节能转轮除湿机愿景Vision 企业精神Culture
集团有限相关多元化，业务单元专化
Limited business
diversification, and business
unit specialization
诚信、团队、专业、创新Integrity, teamwork, professionalism, innovation 企业战略Strategy
我们奉献营养健康的食品、高品质的生活空间及生活服务，使客户、股东、
对接扣件员工价值最大化。Offering nutritious and
healthy food, high quality living space and life services in the best interest of customers,
dtt使用浓度shareholders
and employees
企业文化Corporate Culture
诚信、业绩、专业、团队、学习、创新、公开、公正、透明、简单、处心以公、与人为善Integrity, performance, professionalism, teamwork, learning in doing, innovation, fairness, transparency,
open-mindedness, unselfness, friendliness
建立主营行业领导地位Leadership in the main business sector
使命、愿景、战略、企业精神、企业文化
Corporate Mission, Vision, Strategy, Culture
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2.葡萄酒产业简介
Introduction on Wine Business
双人雨披☐隶属于中粮集团旗下中国食品有限公司。
It belongs to China Food Limited of COFCO Corporate
☐行业第一品牌，产销量和市场综合占有率连续多年位居同行业第一。
It is the first for brand, production and sales and market share for many years in China wine industry
☐是北京2008年奥运会葡萄酒独家供应商和中国2010年上海世博会唯一指定葡萄酒。
It is Wine Exclusive suppliers for Beijing 2008 Olympic Games and the only designated wine for China 2010 Shanghai World Expo,.
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☐拥有长城、长城桑干、长城天赋葡园、君顶4大葡萄酒品牌，具有干、半干、半甜、甜、加香、起泡、蒸馏等7个系列、上百种产品线，为消费者提供丰富多样的选择。GreatWall ，GeatWall SunGod ，GreatWall Terroir and Junding; 7 Wine categories ：Dry wine ，Semi-dry wine, Semi-sweet wine ,Sweet wine , Flavored wine, Sparkling wine, wine distillation, and hundreds of products.Which provides varied choose to consumers .
2. 葡萄酒产业-产品介绍
Wine Business-Products
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●国内产区：河北怀诼盆地、河北昌黎产区、山东烟台、宁夏贺兰山东麓、新疆天山北麓，均位于围绕美酒黄金线北纬40度。
●Region inside China：Hebei Huaizhuo basin, Hebei Changli, Shandong Yantai , Helan mountainous east ningxia, the north of the tianshan mountain in xingjian, which are all located around the wine gold line latitude 40 degrees
●国外产区：智利中央山谷、法国波尔多，为世界知名产区。
●Region outside China: Chilean central valley, French Bordeaux, which is the most famous viny region
●共拥有7大葡萄酒生产工厂（沙城厂、华夏厂、烟台厂、涿鹿厂，宁夏厂、新疆厂、智利厂），7个酒庄（桑干酒庄、君顶酒庄，华夏酒庄、智利酒庄法国雷沃堡酒庄，宁夏酒庄、新疆酒庄在建）
●7 Wineries :shacheng winery, Huaxia winery, Yantai winery,Zhuolu winery, ningxia winery, and Xinjiang winery ; and 7 Chateau : Chateau SunGod，Chateau Junding，Chateau Huaxia，
Chateau de Viaud，Chateau Viña Santa Andrea. Chateau Ningxia and Chateau Xinjiang is under construction.
2. 葡萄酒产业-产区介绍Wine Business-Region
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