专题片《pocky百奇广告》的设计与制作影视数字媒体专业

论文题目：专题片《pocky百奇广告》的设计与制作

杨木皮子Design and production of the feature film "Pocky Baiqi Advertisement"

摘要

220v交流稳压器广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。现在广告的表现形式多种多样，但真正吸引人的不仅是广告的内容，更是意念。广告设计的目的在于告知服务或商品的存在、便利性及特征等要素，使不特定传播对象的情感受到触动及感染，并产生购买行为。广告信息传播途径日新月异，为了设计出传播效果良好的广告与提升广告信息到达率，应拓宽创意设计思维空间，加深设计构思意境深。

广告随处可见，已经渗透到人们生活的各个方面，广告实质上是一门艺术，可以引起人们对思想，商品，服务或赞助商本身的关注。大多数广告针对的是体而不是个人，广告通常通过电视，广播，报纸以及越来越多的互联网等媒体进行投放，但不是纯粹的艺术，它有特殊性，本文从现代广告设计的特点及其与艺术之间的关系出发，探讨了现代广告设计中艺术性的表现价值，指出现代广告设计需要艺术性，但不能超越广告的本质广告主题意念的意象化。

关键词：广告;观念;艺术;设计

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Design and production of the feature film "Pocky Baiqi Advertisement"

Abstract

Advertisement is a means of propaganda to convey information to the public openly and widely through a certain form of media for a specific need. Nowadays, there are various forms of advertisement, but what really attracts people is not only the content of the advertisement, but also the idea. The purpose of advertising design is to inform the existence, convenience and characteristics of services or commodities, etc., so that the emotions of unspecified communication objects are touched and infected, and the purchase behavior is generated. The channels of advertising information dissemination are changing with each passing day. In order to design advertisements with good dissemination effects and increase the arrival rate of advertising information, the space for creative design thinking should be broadened and the design conception deepened.

碎花刀刀

Advertising can be seen everywhere and has penetrated into all aspects of people's lives. Advertising is essentially an art that can arouse people's attention to ideas, products, services or sponsors themselves. Most advertisements are aimed at groups rather than individuals. Advertisements are usually delivered through media such as television, radio, newspapers and more and more Internet, but it is not pure art. It has special characteristics. This article discusses the characteristics of modern advertising design and Starting from the relationship between it and art, it explores the value of artistic expression in modern advertising design, and points out that modern advertising design needs art, but it cannot go beyond the imagery of the essence of advertising.

Key words:炫富弟 Advertising; Concept; Art; Design

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