基于新媒体形势的广告学专业实践教学分析移动视频监控系统>数据库探针
作者：王丽莉来源：《高教学刊》2019年第09期 铭牌制作 摘; 要：新媒体技术的发展和应用，推动了广告行业领域的变革。加强新媒体形式的广告学专业实践教学，有利于增强广告学专业学生综合素质。文章分析了新媒体对广告学专业教学的影响，论述了新媒体形势下构建广告学专业实践教学体系的重要性，进而提出了基于新媒体形势的广告学专业实践教学策略。
经络油关键词：新媒体;广告学;水貂笼实践教学体系;高效课堂;创业训练;广告工作室
中图分类号：G642 文献标志码：A 文章编号：2096-000X（支承辊2019）09-0094-03
Abstract： The development and application of new media technologies has driven changes in the advertising industry. Strengthening the practice teaching of advertising majors in the form of new media is conducive to enhancing the overall quality of students majoring in advertising. The paper analyzes the influence of new media on the teaching of
advertising majors， discusses the importance of constructing a practical teaching system for advertising majors under the new media situation， and then proposes a practical teaching strategy for advertising majors based on the new media situation.
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