Chapter 1
Quick Quiz 1
1. A(n) _transaction___ is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
2. The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as _business processes___.
Quick Quiz 2
1. 小电流选线A(n) _commodity item___ is a product or service that is hard to distinguish from the same products or services provided by other sellers; its features have become standardized and well known. 2. A(n) _revenue model___ is a specific collection of business processes used to identify cu
stomers, market to those customers, and generate sales to those customers.
3. 化学
浆糊A product’s _shipping profile___ is the collection of attributes that affect how easily that product can be packaged and delivered. Quick Quiz 3
1. A(n) _value chain___ is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
2. In the United States, telecommunications companies have long sold local telephone service as a(n) _flat-rate___ access system, in which the consumer or business pays one monthly fee for unlimited telephone line usage.
3. A(n) _freight forwarder___ is a company that arranges shipping and insurance for international transactions.
4. A(n) _bonded warehouse___ is a secure location where incoming international shipments can be held until customs requirements are satisfied or until payment arrangements are completed.
Chapter 3
Quick Quiz 1
1. The __virtual model__ is a graphic image built from customer measurements on which customers can try clothes.
2. The _personal shopper___ is an intelligent agent program that learns the customer’s preferences and makes suggestions.
3. (True or False) Many companies sell goods and services on the Web using an adaptation of a mail order catalog revenue model.
4. (True or False) People are reluctant to buy high-fashion clothing items through a Web site.
Quick Quiz 2
1. The _advertising-supported___ revenue model is the one used by network television in the United States.
2. The _stickiness___ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
3. 风电功率预测The set of characteristics that marketers use to group visitors is called _demographic information___, which includes things such as address, age, gender, income level, type of job held, hobbies, and religion. 4. A(n) _Web directory___ is a listing of hyperlinks to Web pages.
Quick Quiz 3
1. The removal of an intermediary, such as a human agent, from a value chain is called _reinter mediation___.
2. (True or False) The Digital Rights Management (DRM) software prevents the illegal copying of audio files.
3. (True or False) DRM software does not always work across platforms.
4. ___account aggregation_ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank’s Web site.
5. A(n) _bill presentment___ service provides an electronic version of an invoice or billing statement (such as a credit card bill or a mobile phone services statement) with all of the details that would appear in the printed document.
Quick Quiz 4
1. _channel conflict___ can occur whenever sales activities on a company’s Web site interfere with its existing sales outlets.
2. When two or more companies join forces to undertake an activity over a long period of time, they are said to create a(n) _strategic alliance___.
3. _channel distribution managers___ are companies that take over responsibility for a particular product line within a retail store.
4. Online magazines are also called _E-zine___.
Quick Quiz 5
自动滚喷机>土压力盒1. An organization’s __presence__ is the public image it conveys to its stakeholders.
2. The _stakeholders___ of a firm include its customers, suppliers, employees, stockholders, neighbors, and the general public.
3. (True or False) A key goal for the Web sites of many not-for-profit organizations is information dissemination.
4. (True or False) This combination of information dissemination and a two-way contact c
hannel is a key element on any successful electronic commerce.
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