单位代码 10
学 号
分 类 号 C93
密 级
毕业论文
院（系）名称 国际学院
专 业 名 称 工商管理
学 生 姓 名
指 导 教 师
2012 年 5月 10 日
信阳市茶产业在发展中遇到的问题及对策
摘 要
茶产业是信阳市的传统特优势产业，也是竞争力强、前景广阔的朝阳产业、生态产业、健康产业、支柱产业。信阳茶叶品质好，迎合了广大消费者的需求，适应了市场经济发展的需要。信阳茶产业的发展得到了有关政府部门的大力支持，正在走向产品生命周期的繁荣时期。
信阳素以茶叶而闻名于全国，众所周知，信阳毛尖已经成为全国知名的品牌，在各个茶楼以及饭店都可以见到信阳毛尖的身影。然而随着近年来市场经济的快速发展，信阳毛尖以前的一些生产方式及销售模式已经不能适应市场经济发展的需要，写本篇文章的目的就是
针对信阳毛尖现在存在的问题加以分析，从信阳茶产业的现状及特点、茶产业发展存在的问题、茶产业发展应采取的措施这三方面着笔，最终到适合信阳茶产业发展的路子。
关键词：信阳茶叶，问题，措施
Xinyang Tea in Developed Encounter the Problem and Countermeasure
Abstract
Tea is Xinyang traditional competitive industries, it has a strong competitiveness, good prospect,it is a sunrise industry, ecoindustry, health industry, pillar industry. Xinyang maojian has a high quality, cater to most consumer’s need, adapt to the market economy. The develop of xinyang tea support from government, it is going to the boom period.
Xinyang is famous for tea in China. as everyone know ,Xinyang Maojian has been the kn
own brand. In every tea house and restaurant we can see Xinyang Maojian. While, with the rapid expansion of market economy, the mode of production and marketing of Xinyang Maojian has not adapted to the need of market economy developing. I write this article with the purpose of analyse the existent question of Xinyang Maojian . I begin to write this paper with three aspects,include the actuality and characteristic, existent question and take action of Xinyang tea industries, and eventually find the way to boost tea industries grow.
Key Word: Xinyang tea, Question, Measure
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