本科毕业论文
无线演示控制器所 在 学 院
专 业 名 称
申请学士学位所属学科
年 级
减速机测试台
学生姓名、学号 珍珠岩膨胀炉
指导教师姓名、职称
完 成 日 期
口红管
摘要
随着科学技术不断发展进步，人们的日常沟通和交流已经越来越离不开网络，而应用日益广泛的网络也使得当前的消费环境发生了巨大的改变。企业必须要顺从时代发展的潮流，在产品的产供销各个环节当中应用先进的互联网技术，实现对营销渠道的拓展，在促进自身品牌影响力有效提升的同时，加强对产品的推广，增强在营销信息战中的话语权。作为产品日益相同、产品差异性越来越小的化妆品行业，企业如何在激烈的市场竞争中脱颖而出、进一步做大做强，是一个值得探讨的问题。本文以诗佩妮彩妆品牌为例，深入具体的分析了该企业网络经营中的营销策略，以期丰富网络营销对于企业营销方面的研究成果并为该企业及同类企业的网络营销策略提供可行性参考意见。 tps5430关键词：网络经营，营销策略，诗佩妮彩妆，化妆品行业；品牌影响力
点火模块
ABSTRACT
With the continuous development and progress of science and technology, people's daily
communication and communication has become increasingly inseparable from the network, and the increasingly widely used network also makes the current consumption environment has undergone tremendous changes. Enterprises must comply with the development trend of the times, apply advanced Internet technology in all aspects of product production, supply and marketing, realize the expansion of marketing channels, promote the effective promotion of their own brand influence, strengthen the promotion of products, and enhance their voice in the marketing information war. As a cosmetic industry with increasingly same products and smaller product differences, how to stand out in the fierce market competition and become bigger and stronger is a problem worthy of discussion. In this paper, shipeni make-up brand as an example, in-depth and specific analysis of the enterprise network marketing strategy, in order to enrich the research results of network marketing for enterprise marketing, and provide feasible reference for the enterprise and similar enterprises network marketing strategy.
Key words: network operation, marketing strategy, shipeni makeup, cosmetics industry; Brand influence
豫公网安备41160202000603
站长QQ:729038198
关于我们
投诉建议