【摘 要】从全世界范围来看,低焦油卷烟逐步取代高焦油卷烟已经是烟草行业的发展趋势。中国卷烟的焦油含量一直稳步下降,但依然高于美国、日本和韩国等发达国家。增加低焦油卷烟的生产,强化宣传和公关,优先推广高端低焦新品,是当前培育低焦油卷烟市场的必要措施。流水工艺
【关键词】低焦油卷烟;消费者行为;焦油含量
The Analysis of Consumer Behavior about 6 mg Tar and Below Cigarette and the Study on Brand Training Strategy
ZHAO Feng TAO Jin
(Lu’an Municipal Tobacco Monopoly Administration, Jinzhai Anhui 237006)
【烟焦油>透气盖Abstract】The high tar cigarette replaced by low tar cigarette gradually is the trend of the tobacco industry. The chinese cigarettes’ tar content has been declining steadily, but still h
密钥索引
igher than that of the developed countries such as Japan气动滑板, South Korea and the United States of America. Increasing the low tar cigarette production, strengthening the publicity and public relations, giving priority to high-end low tar cigaretts可控硅散热器, cultivating well-known brand are main tasks for the tobacco industry.