温泉浴片
区“摩尔庄园”为例
摘要
互联网的出现，深刻地改变了人类的生存环境和交往方式。随着其受众范围的迅速扩大、影响日益显著，网络对儿童的影响越来越成为社会和学者所关
注的重点。目前，儿童网民已经成为中国上网用户的重要组成部分，但他们的
娱乐和社交需求却被长期忽视。2008 年 5 月，淘米网络开发出中国第一个儿童
网络虚拟社区“摩尔庄园” ，融合了 SNS、网页游戏、宠物养成、互动学习等元
素, 充分满足了儿童娱乐、社交等需求。目前已拥有 5000 万儿童注册用户, 活
跃用户达到 3000 万。
本文试图以虚拟社区“摩尔庄园”为个案, 通过问卷调查、深度访谈等方法,
研究儿童对网络虚拟社区的使用特点，以及儿童的使用行为对自身社会化过程
的影响机制。
首先，本研究通过对 129 个 6?14 岁的“摩尔庄园”用户进行问卷调查，描
述了虚拟社区儿童用户的年龄分布和性别特征，以及他们使用虚拟社区的时间
特征和主要行为，还探讨了儿童对虚拟社区的使用对其现实人际交往可能产生
的影响。
其次，本研究采用深度访谈、资料分析等定性研究方法，对儿童的网络虚拟社区使用行为与其社会化的关系作了进一步的研究与探讨。研究认为，网络
虚拟社区能够对儿童的社会化过程产生影响, 这种影响的作用机制有两个层面:
一是虚拟社区对儿童社会化的单向影响机制；二是儿童在与虚拟社区的互动中
主动进行社会化的机制。
研究者认为，虚拟社区对儿童社会化的影响机制主要包括四个方面：虚拟的环境、内部的约束、教育的内核及互动的方式。虚拟社区通过这些机制对儿
童的虚拟社会化过程产生深刻的影响。但是, 儿童并不是社会化的被动承受者,
而是其自身发展的积极的动因。儿童在与虚拟社区的相互作用中不断建构管式热交换器
着自
己的经验系统，对虚拟社区的内容作出独特的解读。儿童在与虚拟社区的互动三基荧光粉
中主动进行社会化的机制有五个方面, 分别是直接学习、观察模仿、互动解读、
角扮演以及主观认同和自我强化。
昀后, 本文还关注了家庭对儿童虚拟社区实践和社会化的影响。研究认为,4
儿童在家庭生活中获得的经验以及父母对儿童虚拟社区实践的指导和参与会影
响儿童对虚拟社区传达信息的解读方式和接受程度。
关键词: 网络；虚拟社区；社会化；儿童
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Abstract
The emergence of the Internet has profoundly changed people's living environment and the way of communication. With the rapid expansion of the scope
of Internet users, its impact on children has become increasingly significant, and
become the focus of academic research. Currently, children has become an important
part of Internet users, but their needs of social interaction and
entertainment has been
neglected. May 2008, Taomee network company developed the first children virtual
community in China, Mole Manor, which combined the SNS, web games, pet raising,
interactive learning and other elements, to fully meet the children's entertainment,应急灯电路
social communion and other needs. Mole Manor now has 50 million children
registered users, and up to 30 million active usersThis article tries to take the virtual community Mole Manor as an instance, use questionnaires, interviews and other methods to study the characteristics of children's可信的密封黏胶条
use of virtual community and the mechanisms of how the behavior of children's
using influence their socialization processFirst, this study did questionnaire on 129 6-14 year-old Mole Manor users,
described the age distribution and gender characteristics of these users, and
离子电推进summarized the characteristics of time uses and major behaviors in virtual
community, also discussed children's use of virtual community may
affects their
interpersonal communication in real lifeSecond, this study used methods as depth interviews, data analysis and
qualitative research etc., explored the relationships between children's behavior in
on-line virtual communities and their socialization process. This study suggested that
virtual communities could influence children's socialization process, the mechanism
of this had two dimensions: first, the one-way system in which virtual community
influenced children's socialization; second, the mechanism in which children had
self-socializations when interacted with the virtual communitiesThe researchers believed that the mechanism virtual communities affected the
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socialization of children included four aspects: the virtual environment, restraints,
educational contents and interactions. However, children was not a passive bearer in
their socialization process, but their own motives of the positive developmentChildren's interaction with the virtual community constantly
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