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E-Commerce Letters 电子商务评论, 2020, 9(3), 59-70 Published Online August 2020 in Hans. /journal/ecl /10.12677/ecl.2020.93007懒人床
文章引用: 吴应良, 马可盈. 社会化问答社区用户体验影响因素模型研究[J]. 电子商务评论, 2020, 9(3): 59-70. DOI: 10.12677/ecl.2020.93007 智能美甲
Research on the Model of Influencing Factors of User Experience in Social Q & A Community
—A Case Study of Zhihu Based on Grounded Theory
Yingliang Wu, Keying Ma压铸机料筒的设计
Department of Electronic Business, South China University of Technology, Guangzhou Guangdong
Received: Jul. 11th , 2020; accepted: Jul. 24th , 2020; published: Jul. 31st , 2020
Abstract
[Purpose/Significance] Research and practice have shown that user online reviews are having an increasingly important impact on consumer purchasing behavior and business operating deci-sions, but there is a gap in research on online reviews in social Q & A communities. [Me-thod/Process] Taking Zhihu as a typical case, user online reviews as research data, D&M model as the basis, and grounded theory as the main research method, the factors affecting the user expe-rience of the social Q & A community are refined and analyzed, and then according to the coding method of grounded theory, six core factors affecting user experience are obtained and a model is constructed. [Result/Conclusion] Based on the case, combined with the model, it provides theo-retical references and suggestions for optimizing products and services. Keywords
Social Q & A Community, Online Reviews, Grounded Theory, Influencing Factors电视升降机
社会化问答社区用户体验影响因素模型研究 ——基于扎根理论的知乎案例分析
吴应良，马可盈
华南理工大学，电子商务系，广东 广州
收稿日期：2020年7月11日；录用日期：2020年7月24日；发布日期：2020年7月31日
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