Tourism destination

毕业论文范文模板Tourism destination1. Give details of the Destination management organization which is responsible for your destination? What are their main

activities and responsibilities?Efficient destination marketing organizations can provide for the smooth implementation of the destination marketing

organization r, different from the general product, destination tourism products provided by the public

sector and private sector, to some extent on the nature of public goods, which determines the responsibilities of the

tourism management department of the destination ster tourist destination, for example, almost all

countries to varying degrees, involved in tourism marketing. In addition to the public sector, destination marketing

involved in the tourist enterprises a range of stakeholders, which together provide a complete tourism product for tourists.

Complex relationships and interdependencies between the destination stakeholders destined for collaborative marketing

and provide a basis for the marketing alliance formed between the public and private sectors that is mainly for the

collaborative destination marketing organizations. (Magas, 2010)Large-scale study of this goal the management organizations (DMOS) has launched the World Tourism Organization,

tourism enterprises and the management (team) on a global basis. It is designed to benchmark surveys on a regular basis

to track the development and of these organizations’ activities and future investigations will focus on the broader national

and regional organizations, as well as in individual countries more in-depth. (Murphy, 2004)Its primary responsibility is determined by the following question. Single stakeholder resources are limited, and its sales

practices cannot have a greater impact on potential tourists; market mechanism cannot make all stakeholders to support

the collective marketing of destination and share their results;marketing planning process, stakeholders can more

effectively by recognizing the mutual interdependence to achieve their goals. From the economic, social, environmental

dimension analysis of the formation of destination marketing alliances, crisis, competition, organizational support and

technical support for the formation of 'a prerequisite; destination stakeholder participation in the motivation of the Union

to see, including the strategic motives, transaction costs related to motivation, learning motivation, competitive

agglomeration and community responsibility similar results, that "promotional diversify, reduce costs, strengthen the

market position, enhanced image "and" Improving business performance is the main motive for the alliance of tourism

industry enterprises.2. Who are the main stakeholders for the Destination management organization? How does the organization relate to

both public and private sectors?Like any other organization to establish a working relationship with stakeholders is becoming an important tourist

organization. Tourism Organization and stakeholder relations are obvious. This makes the "stakeholder" concept and

"stakeholder theory", in the importance of management by objectives. Stakeholder theory is that effective management

"organization's success is critical to the interests of all other stakeholders to consider the requirements. Destination

Management Organizations (DMOs) have a wide range of potential stakeholders, but also a potential threat to the DMO

capability. Therefore, the destination management organizationshould identify the destination stakeholder analysis and

their relations. (CHEONG, 1995) Therefore, you must identify the stakeholders, they are likely to affect the destination

management organization, and then assess the potential of these stakeholders and their potential threat to organizations

and their support of almost all organizations continue the important role of management and marketing in the public sector

target, but the most strongly endorsed the view that "public-private partnerships is the best way to promote and

毕业论文范文模板Organizational destination. The agreement shall be in an integrated configuration management, tourism development,

management, marketing and promotion also has a very high level. (Stipanuk, 1993)3. How does the Destination management organization relate to other public bodies/organizations at a national and

regional level? Identify local and national partnerships, tourism boards, Regional Development Agencies, Government

Departments and National Tourist Board, for example.A destination management organization (DMOs) is responsible for the organization, management and / or destination

marketing and is generally divided into one of the following categories:National Tourism Administration (NTAS) or organization (the National Tourism Organization), is responsible for the

management and tourism marketing at the national level.Regional, provincial or state DMOS (RTOS), responsible for management and / or the geographic area defined for this

purpose, and sometimes, but not always an administrative or local government as a county, state or province and

other regions of the tourism market marketing.The DMOS local, responsible for the management and / or tourism marketing based on a smaller geographic area or

city / the destination management organization in the past decade significant changes in market environment, these

organizations and changes in the priorities facing the new problems. Specifically on the Internet promotion and marketing

of tourism products of the most important has raised the need for new types of activities and new technical support.

(Anderson, 1992)Thisis the first time, and has tried a destination management organizations world-wide research on the size and scope of

this topic. Commissioned this study, it is to achieve diversity and geographic distribution of survey, there will be a

considerable challenge, but the information collection and dissemination of the resulting return would be great. (Beritelli,

2007)4. Which organization(s) at your destination is /are responsible for tourism planning and visitor management?Destination Management Company (DMC) provides ground services, according to local knowledge of their destination.

These services can be transportation, hotel accommodations, dining, activities, sightseeing, meeting venues, themed

events, dinners and logistics, meetings, incentive scheme, as well as to help overcome the language barrier. By the DMC

for the purchase of the consortium, provide preferential rates based on their purchasing power with their preferred

suppliers.5. Give details of the main marketing activity undertaken by the Destination management organization?An alternative list of promotional and marketing activities, indicating that they have in the past three years, they expect a

commitment in the next three years. Currently more than 90% of destination management organizations in all three main

types of interviews carried out in four core marketing activities:Production and distribution of brochures and printedThe operation of a websiteParticipate in tourism exhibition fairs and exhibitionsOrganization's activitiesThe majority of all types of DMOs also undertake:

毕业论文范文模板Direct mailTrade marketingResponsible for market research, international market planning and advertising, organizational activities, including

tourism exhibitions and fairs, are more likely with the National Tourism / NTAS rest. On the contrary, regional and city

level, easier to participation of the domestic market. (Gretzel, 2006)6. What are the key tourism policies/strategies published by this/these organization(s) that you can access for participation and interaction between the direct and indirect interests in the results of the development of the

tourism sector stakeholders. These stakeholders including national government at the national, provincial and district

level, municipalities, the private sector, local communities, international, regional and domestic tourists, non-governmental organizations, financial institutions, international development agencies, the media and the general the

public. (Fyall, 2005)An industry such as tourism horizontal success depends on the aggregation of factors, directly or indirectly affect their

performance and ability to respond to the challenges of this highly competitive and volatile sector. It is expected that all

stakeholders are truly committed to firmly place the country as a global tourism map, through their participation, strategic

and consistent operational nceMagas, D. 2010, "Why the Destination Management Organization?", Faculty of Tourism and Hospitality Management in

al International m& Hospitality Industry, , pp. , P. E., Murphy, A. E., Murphy, P. E. 2004 "Strategic management for tourism communities: bridging the gaps."

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