In the era of "everything can be media", new media is mainly embodied
in a "new" word. Therefore, new media can be understood as the carrier
of the change of media form caused by new technology, which affects
the way people obtain and disseminate information. Since the 21st
century, new media has become an irreplaceable new force to promote
social development. Especially in the context of the concerted efforts of
the people of the whole country to fight the COVID-19 this year,
information media have become a necessity for people's daily work and
life. Online classes, online meetings, online office work, online shopping,
and various APPs and new software are intensively appearing in social
life.
It is said that the media is a "double-edged sword". In the new media era,
the new media can carry or overturn the boat, and its information
dissemination has both positive and negative characteristics.
Correctly understand the positive role of new media
The new media created after the rise of the Internet has had a
revolutionary impact on people's lives. From the original relatively
simple communication, broadcasting and information sharing to the later
entertainment, leisure, shopping, social networking, and even gathering
public opinion, the Internet has penetrated into people's daily life.
The positive role of new media in public opinion is to enhance the
interaction of public opinion. People can use new media to express their
views and attitudes, or discuss and explore with information publishers,
which improves the timeliness of information. New media, with its
extremely fast information transmission speed, spreads information and
ideas to all parts of the world in the most intuitive, fastest, most effective
and most vivid way. For example, during the COVID-19 epidemic, wechat,
Weibo, Tiktok and other new media gradually surpassed traditional
media in their influence in reporting the epidemic due to their fast
transmission speed, wide information coverage and strong interactivity.
It was through wechat, Weibo and other new media that early insiders
took the lead in announcing the initial information of the epidemic and
became "whistleblowers" in the eyes of the public, It has promoted the
popularization of information transmission. The openness and equality
of new media decide that people are no longer just recipients of
information, but also can actively put forward ideas and release
information, which also makes information transmission more popular.
Dialectically view the negative impact of new media
The Internet and the new media composed of various social platforms
represented by microblog, WeChat and short video APP let netizens
speak freely in a virtual and anonymous space, and let all kinds of true
and false information and rumors spread freely.
The negative role of new media in public opinion is as follows: it
catalyzes the spread of false information. In the new media era, the
anonymity of the network weakens the credibility of the network public
opinion supervision, catalyzes the spread of false information, and leads
to the instability of public opinion. The openness and anonymity of the
new media greatly weaken its check function, resulting in the instability
of the new media in the supervision of public opinion. For example,
some netizens often release some extreme remarks with strong
subjective emotions through new media, and some fake news also
spread widely using the fast, massive and highly linked nature of new
media, forming an existing communication atmosphere.
In addition, as a new news phenomenon in recent years, "reverse news"
has appeared in people's vision, which has aroused extensive attention
from the media and the public. "Reverse news" refers to the
phenomenon that one or more significant changes or even reverse
changes occur in the report of the same event in the field of Internet
communication. The main feature is that it is not the event itself that
attracts the attention of public opinion, but the dramatic reversal that
makes people dumbfounded and the reversal of public attitudes. The
essence of the news reversal is that the news is untrue, and most of the
reversals are caused by human factors, some of which are even
deliberately untrue. For example, on October 28, 2018, the "Chongqing
Wanzhou Bus Falling into the River Accident", the speed of news reversal
is dizzying. "Reverse news" damages the image of the parties, challenges
the credibility of the media, infringes the public's right to know, and has
a great negative impact on the healthy development of news
communication. The reasons for the frequent occurrence of "reverse
news" are the lack of truth about the news facts, the lack of the role of
the "gatekeeper" of the media and the preconceived stereotypes when
reporting news events. Therefore, in terms of specific preventive
measures, it is also necessary to standardize the news gathering and
editing management process, strengthen the supervision of the network
environment, and correspondingly improve the public's new media
literacy.
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