市场部及各岗位职责(Market

市场部及各岗位职责（Marketing department and post

responsibilities）

I. responsibilities of the marketing department

The main responsibilities of the marketing department include

15 aspects.

01. Make the annual marketing target plan.

02, establish and improve marketing information collection,

processing, communication and security system.

03. Investigation of consumers' purchasing psychology and

behavior.

04. Collect, arrange and analyze the performance, price and

promotion means of competitive brand products.

05, analysis of competitive brand advertising strategy and

competitive means.

06, make sales forecast, put forward the future market analysis,

development direction and planning.

07. Formulate product planning strategy.

08. Make product price.

09, new product listing planning.

10. Formulate the channel plan and implementation goals.

11. Planning and organization of sales promotion activities.

12, reasonable selection and management of advertising media

and agency.

13. Formulate and implement marketing advertising activities

and public relations activities.

14, the implementation of brand planning and brand image

building.

15. Responsible for coordination of production and marketing.

The marketing department has different emphases at different

stages of the product.

1. in the product introduction, marketing responsibilities

focus: survey on consumer psychological behavior; development

of product market planning; the implementation of the

development plan and target pathway stages; pricing; formulate

product planning strategy.

2. in the period of product growth, the responsibilities of

marketing department are as follows: establishing and

improving marketing information collection, processing,

communication and security system; formulating annual

marketing target plan; coordinating production and marketing.

3. in the product maturity period, the marketing department's

responsibilities are as follows: analysis of competitive brand,

advertising strategy and competitive means. For sales forecast,

the future market analysis, development direction and planning

are put forward. Develop product planning strategy.

Advertising strategy. Implementing brand planning.

Two. Responsibilities of Marketing Manager

The marketing manager is fully responsible for the business and

personnel management of the marketing department:

01. Overall planning, arrangement and management of marketing

department.

02. Formulate annual marketing strategy and marketing plan.

03. Coordinate the cooperation relationship between the

Department and other departments.

04. Work out the work standard, code of conduct and reward

system of the marketing department.

05, guide, check, control the implementation of the work of the

department.

06, with the human resources department of the market personnel

training, assessment, deployment.

07. Formulate and supervise the implementation of market

planning and budgeting.

08. Draw up and supervise the implementation of public

relations and promotional activities plan, plan annual,

seasonal, monthly and special marketing planning.

09. Develop advertising str