雅思英语作文 advertising 有人说广告鼓励我们购买我们真正不需要的东

Some people say that advertising

encourages us to buy things that we really

do not need. Others say that advertisements

tell us about new products that may improve

our lives.

Which viewpoint do you agree with?

Model Answer 1:

The purpose of advertising is to tell the

consumer about any new product or service or

any new promotion on the existing product and

service. We need it so we can make good

decisions when we go shopping. Advertising

tells us when new and improved products

become available and lets us know which ones

have the best price. Through advertisements,

we learn about new products. For example,

many grocery stores now sell prepackaged

lunches. These are very convenient for busy

parents. They can give these lunches to their

children to take to school. Busy parents don’t

have time to look at every item on the store shelf,

so without advertisements, they might not know

about such a convenient new product. Even

products we are familiar with may be improved,

and advertising lets us know about this. Most

people use cell phones, but new types of cell

phone service become available all the time.

There are different plans that give you more

hours to talk on the phone, you can send text

messages and photos, and next week probably

some even newer type of service will be

available. By watching advertisements on TV it

is easy to find out about new improvements to

all kinds of products. Advertisements keep us

informed about prices. Prices change all the

time, but everyone can look at the ads in the

newspaper and see what the latest prices are.

Advertisements also inform us about sales. In

fact, some people buy the newspaper only in

order to check the prices and plan their weekly

shopping. Advertisements improve our lives by

keeping us informed about the latest products

developments and the best prices.

Advertisements serve a useful purpose.

(This model answer has been prepared by the

site developer. However, please note that this is

just one example out of many possible answers.)

Alternative Answer 2:

I think that everyone can divide all advertising

products and services into useless ones and

useful ones. It is like looking through an

information desk when you pay attention to

those messages that interest you. Take me for

example.

I do not like jewellery. It does not mean I do not

have it at all, I have a couple of inexpensive

rings as gifts from my parents. I just think people

pay too much attention to this stuff. I believe it is

the result of mass advertising. Every day when I

am watching TV, listening to the radio or reading

the paper I notice many ads about getting an

expensive ring, chain, necklace or earrings.

From my point of view, these kinds of

advertising contaminate people's minds. In this

case, you are encouraged to buy things you do

not really need. They make you believe you

need such products in order to succeed or be

happy.

From the other side, I think that advertisements

of the new detergents with up-to-date formulas

to help you maintain your cloth in perfect

conditions, the new cars with some extra futures

that make your travelling more comfortable and

sports goods that make your life healthier may

help you to improve your life.

Recently my husband and I saw an ad on the

Internet about a very interesting and inexpensive

vacation to Japan for a week. Is not it awesome?

We like travelling. So now we are planning to

find out more about it and, maybe, make

reservations. I believe that, without

advertisements, we would be unaware about

plenty of opportunities that may make our life

happier, easier and less stressful.

My point is that every person has his own scale

of values. So if he is vegetarian he will consider

an ad about meat products useless for him.

Sample Answer 3:

In a literal sense, Advertising is an art of

showcasing a product to its future consumers.

When a company or a person advertise a

product he is conveying how the product would

benefit the consumer with its unique and best

features. Since the Inception of consumer

markets merchants have been using Advertising

and marketing to sell their product and increase

their reach to maximum consumers. I am in

absolute discord with the statement that

Advertising insists people to buy things they do

not need. In my view, Advertising is a key tool in

the market mechanism and can benefit

customers and ultimately merchants in several

ways like spreading awareness, increasing

competition, discourage monopoly and help the

overall economy.

Advertising has helped and is continuing to help

spread the right information and makes a

consumer cognizant of what is available in the

market. It helps drive the competition upwards

benefitting the end customer by getting varied

options to choose. For example, when 'Colgate'

came in the market as the first toothpaste,

consumers did not have any other option other

than Colgate until other companies like 'Close-up' started advertising their product. This

resulted in a boost in the competition which

ultimately slashed the prices of the product.

Thus, Advertising plays a very important role in

engaging the end customer such that the buyer

gets the best worth of what he is spending.

While a consumer is the end target and

beneficiary of any product produced by a

merchant, a consumer is also the best judge of

the decisions he takes in terms of what he wants

to buy. In my opinion, it is inappropriate to blame

the advertising for an increased consumer

spending. To curb the unnecessary spending

both people and government have to work

collectively. People need to be wary of their

spending and pay heed to their finances by

managing them smartly. A government can play

its part in authorising and monitoring the right

contents to be published to the public. Hence,

right and smart advertising can help a nation

and its population in great ways by exploiting the

benefits of advertising.

To draw the conclusion, barring a few

disadvantages Advertising can be used as a tool

to enhance the growth of an economy by

increasing the spending, bringing the right

products to the consumer, boosting the

competition. Even Government can use smart

adverts to make people aware of managing their

finances and increase financial literacy. All in all,

I would recommend healthier advertising to

benefit the consumer, merchant and ultimately

the world economy.

Sample Answer 4:

I agree with the viewpoint that “advertising

anchorages us to buy things that we really do

not need.” Another word for advertisement is ‘a

tool of marketing strategy’. To introduce their

product or services or to promote their product

or services this advertisement will highly useful.

If we have never seen an advertisement of a

product and first time see that product in the

market, we never want to buy. That is, we do not

like to just try. If we have already seen that

product in the advertisement, we may want to

buy it and see how it works. That is by seeing an

advertisement over and over again, we indirectly

become familiar with that product before we buy

and use it. To make us familiar with the products,

the product owners make sure we watch their

advertisements again and again.

In the advertisement, they show only the

advantages of the product. That is an advantage

for the marketers, but a disadvantage for the

customers. While the marketing people

encourage us to buy the things, we need to

identify its disadvantages only after experiencing

the product or services.

Some products are really essential for our life

while some are not at all essential. Sometimes

we purchase products that are optional for us.

We may experience a new detergent powder

since it was telecasted several times. This is the

insisting part of advertisements on customers’

mind.

Each customer is different. All are not same.

Same product will not convince all the public.

Some products target children, kinder joy,

chocolates, toys, cartoon products and etc. Even

though parents know that a product is not good

for their children, but they are insisted in buying

the product by the children. Children get

attracted to a product after they see the

advertisement on television. Finally, I would

conclude, that advertising encourages us to buy

things that we really do not need.

Sample Answer 5:

Promotion of new products is appealing to

customers. People watch them in electronic

media and in newspapers and feel that it will be

useful for their needs. On the other hand, we

often waste our money and time after observing

fascinating advertisement. In my opinion, it is

useful for market trends. The advertisement has

multidimensional impacts on economics and

society, its benefits overweight disadvantages.

Most of the people do not like the monotonous

life. They keep on changing their surroundings

and personality. The requirement of humans

changes with their ages. The advertisement is

the method to introduce new products to people.

Every person is busy in his day to day routine

and they do not have enough time to wonder in

shops and malls. Moreover through different

media, one can see his favourite models in a

good mood for describing the advantages of

products.

Few media heads do not keep an eye over the

validity of the information given in the description

of promotion. Young people like their heroes like

mentors and follow their footprints. In third world

countries, health hazard products like cigarette

are being advertised. As a result, man will buy

the things which he does not need currently.

These new purchase will be made at the cost of

many other useful objects which he may be

requiring actually.

In conclusion, advertisements are very useful

for boosting the economy and it helps people to

seek accurate products. A government should

maintain the standard of promoting the products

and injurious things must be banned on media.