Cultivation of Intercultural Business Communication Compete

Cultivation of Intercultural Business Communication Competence in

Business English Teaching

【Abstract】Different countries communicate more and more frequently as the

development of economic globalization. In business fields， culture becomes into the

lever and lubricant influencing those business activities. Thus， cultivating talents

with intercultural communication competence is the final purpose of business English

teaching. This paper has analyzed the reasons for the lacking of cultivating of

intercultural communication competence in business English teaching by using the

theories like the relationship between culture and language and communication

competence， and then it suggested some ways to cultivate such kind of competence.

In these ways， it is hoped that will cultivate more talents with excellent quality of

intercultural communication competence and suitable for this age of economic

globalization.

【Key words】Intercultural； Communication competence； Business English；

Teaching

1 Significance of Culture in International Business Communication

Intercultural communicative competence has special significance to the

successful international business activities because effective communication is the

basic foundation of achieving the deals. The rules followed in the communications

differ from cultures. Different cultural scenes and even same or similar ones will

require different communicative methods， styles and purposes. The final purpose of

language teaching is to make those learners achieve linguistic communicative

competence and then understand and use this language correctly. Hymes pointed out

that communicative competence is made up of four parts： grammar， aptness，

decency and practice. Among these， aptness and decency are social cultural

competence of language users. So， in English teaching， teachers have double tasks

of teaching language itself and cultivating students’ sensitivity and insight to English

cultures.

2 Intercultural Business Communication Competence

Business culture refers to the linguistic cultural factor related to business

activities. In business English， business culture has relations with both the Chinese

culture and the foreign one. In such circumstance， business activities in fact are some

intercultural communicative activities on the background of special language and

culture.

Intercultural business communication competence includes skill and strategy of