Unit 1 Shopping and Banking Online
Part 1 Getting ready
B: drop shopping mouse
street get
30%
done
mails Britain
feet
retailing
online
50% net period
third-party
gift-buying
Details C: Major points
1. the site
2. merchant
3.
4.
Addresses/phone number/call up
Strict safety measures
Part 2 Net shopping under fire
A. delivery delivery
87%
delivery charges
personal information
returning goods
order 35%
money back
B. Summary:
convenience choice obstacles complete trust
mature payment
service build consumers’ trust
Part 3 Banking at home
A: Outline
1. C: limited opening hours
2. Online banking services
D: getting current information on products
F: e-mailing questions to the bank
3. A: competing for customers
4. A: having no computer at home
B: 1. It is banking through the Internet.
2. “Online banking” offers convenience which appeals to the kind of
customer banks want to keep.
3. Banks most want to keep people who are young, well-educated, and have
good incomes.
Part 4 More about the topic
47%
dispatch 87%
two
B: English Good Customer Service
Service
1. in a pleasant environment
2. second to none
family/…/occasions in life
3. different customers
Example:
take a look at everything
American Good Customer
1. human side
a.
b. a partnership
alternatives
sales
come to sales assistants
4. first contact with the customer
Part 5. Do you know …
1. c
b
2. b 3. c
3. repeat business
4. c 5. c 6.
Unit 2 Hotel or B&B
Part 1 Getting ready
B:
This year
An average year
60%
20%
80%
15%
70%
20%
35%
45%
60%
30%
50%
30%
C:
hotels
prices
Other
information
related
£30/single; £60/double
£29/full board
£28/double+bath
Children under 12
excluded
1. hot food: fried egg
Added Tax
Part 2 A touch of home
Outline
1. B&B
A. bed and breakfast
B. 15000
2. coffee tea jam cooked
5. Value 3. dinner, bed and breakfast 4. the room plus all meals
C. advantages over big hotels
2. A. meeting different people
3. Several features of Suit Us
A. built in 1883
B. …famous guests
4. A. B&B not suitable for some people
Part 3 Renting a car
A. Information about the customer
A family of three + camp equipment
Leaving on Fir., July 7th
Returning on Mon., July 10th
…
Best choice: a Pinto station wagon
Regular rate: $
Special weekend rate: $
Pick up: after 4 p. m. on Fri.
Return: by 10 a. m. on Mon.
Mileage rate: first 300 miles free, then 12 cents per mile
Other costs: Insurance $ 10
Sales tax 8%
Deposit $ 100
B: a compact car/ a station wagon/ automatic transmission/ current models/
pick up/ return the car/ special weekend rate/ regular rate/ unlimited
mileage/ insurance sales tax/ a full tank of gas/ deposit/ lowest rates
Part 4. More about the topic
A: 1. suite: a large room with a partition to separate the bedroom area
from the sitting room area
2. twin room: a room with two single beds for two people
3. Penthouse: a well-furnished and luxurious suite at the top of the
building
4. Lounge or sitting room: a room not used as bedroom, where guests may
read, watch television, etc.
5. single room: a room occupied by one person
6. double room: a room with one large bed for two people
B.
Room type Rack rate
Suitable for Features
£40
£55
£150
£220
Staff of all
grades
Sales staff
Managerial
stall
entertaining private
guest; the lake
total privacy; … ;
country side; … ;
fully fitted kitchen
Part 4 Do you know…
A:
Names of hotels
Locations
Ranks
category
in general
Cernobbio, France —Italy
2 —
3
3 —
2
4 — 8
London, UK —Paris, France
8 —
4
B: 1. F 2. T 3. F 4. F 5. T
Unit 3 “Planting” Money
Part 1 Getting ready
C.
Tone
Agree
Sincere Doubtful Sarcastic Skeptical Surprised Emphatic
1
2
3
4
5
6
7
8
9
√
√
Y
√
N
√
√
√
√
√
√
√
√
√
√
√
√
√
√ √
10
√
√
Part 2 National teach children to save day
A: Time: Thursday, April 17
Purpose: teaching children how to save money
Way of teaching: 2500 bankers making 5000 presentations
B: 1. Making savings visible and real: building up savings in a piggy bank/
opening children’s own bank savings
account.
2. Encouraging children to save as much as they can: putting 25 cents
away for every dollar the
children earn
3. A first step toward learning to budget: giving children an allowance
and part of it going
into their own savings.
4. Making savings and investing fun: giving children play money to
“invest” in stocks they can track in
local newspapers
Part 3 Credit cards
A: Outline
1. The importance of credit cards
2. Nature
A. “charge” —paying at a later date
B: “limit”
3. The potential disadvantages—expensive
A. easy to make lots of purchases on card
B. likely to pay a tremendous amount of interest
4. The benefits
B. helpful for emergencies
C. good for travel
Part 4 More about the topic
A: Exercise 1
Column A
1.
2
3
Column B
3
1
2
Exercise 2: Answer the following two questions.
1. “Spending priorities” refers to the following situation:
Americans are spending so much of their income on ever larger houses and
cars that they can’t afford to spend on social programs or infrastructure
repairs.
2. By doing so, one would feel happier, would have fewer disputes of work
and lower levels of stress hormones in their blood. One gets sick less often
and dies at an older age.
B: Summary:
Mr. Cox, the vice president of the Federal Reserve Bank of Dallas,…,
of
Myths of Rich and Poor, sees the positive side to the increased prosperity
of … Americans are better off than they were 30 years ago. Here … :
Technological … created hundreds of gadgets that … both easier and more
pleasurable, for example, cellular and cordless phones, computers, answering
machines, and microwave ovens;
Today … about 3/4 have washing machines, half have clothes dryers, 97%
have color televisions, 3/4 have VCRs, 2/3 have microwaves and air
conditioners, 3/4 own their own automobile, 40% own their own home, half have
stereo systems.
Part 5 Do you know …
A. Tokyo, Osaka, Oslo, Zurich. Hong Kong, Copenhagen, Geneva, Paris,
Reykjavik, London
B. 1. The euro has appreciated against the US dollar.
2. Persistent economic turmoil.
3. Tehran.
4. The Economist team checks prices of a wide range of items—from bread
and milk to cars and utilities—to compile this report.
5. Business clients use it to calculate the amount of allowances granted
to overseas executive and their families.
Unit 7 Fame and Fortune
For the tape script, you can download the file beside..Or right click & “save target as”
Part I Getting ready
A.
B. Keys:
1: magazine 2: newspaper 3: Microsoft Company 4: successful 5: richest6: 3rd 7:
1955 8: Washington 9: computers 10: 13 11: baseball12: football 13: computer
programs 14: perform 15: high16: computer language 17: Basic 18: valuable 19:
office20: home 21: established 22: 1975 23: three 24: computer software25:
established 26: nternational 27: usiness 28: achines 29: 198130: personal computer
31: operating system 32 : 129 33: computer companies
Part II Bill Gates’ new rules
A. Keys:
1: quailty2: re-engineering3: velocity
B. Keys:
1: communication 2: e-mail3: sales data online 4: insights5: knowledge workers 6: high-level
thinking7: create virtual teams8: paper process 9: digital process10: eliminate single-task
jobs11: digital feedback loop12: route customer complaints13: redefine the boundaries14:
business process 15: just-in-time delivery16: eliminate the middle man17: help customers
solve problems
Part III Great business deals
A. Keys:
1: NATIONAL STEAMSHIP2: 20 000 3: Aristotle Onassis4: 6 000 5: American6: Big Ben 7: 1 000
8: tourist9: Buckingham Palace 10: 2 00011: The White House 12: 100 00013: The Statue of
Liberty 14: 100 000 15: Australian
B. Keys:
1: boom 2: world depression 3: millionaire
4: identified 5: fraud 6: five 7: California 8: luxury
Part IV More about the topic: Walt Disney
1: correspondence course 2: Oswald the Rabbit 3: talking cartoon film
4: Walt Disney himself5: storyteller6: Ub Iwerks7: 35; feature-length cartoon film; 2 000
000; three8: potential9: 55; 17 000 00027: taste; vulgarity; children of all ages
Part V Do you know…
1: $24 worth of kettles, axes and cloth.2: $80 000 000.3: $27 000 000.4: About 12 cents.5:
About 800 000 square miles.6: About 1 600 000 square miles.7: $7 200 000.8: About 5 cents.9:
$750 000 000 worth.10: An estimated 100 000 000 000 tons.
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