hnd商务沟通outcome1答案

hnd商务沟通outcome1答案

hnd商务沟通outcome1答案

Summary

The article mainly explains the workforce management

should change in now. It can’t just depend on traditional

management approach. With the development of Globalization,

culture different become an important element to influence the

leadership, management and strategy. The smart manger should

learn and understand it.

The article has four mainly parts, cultural blunder, embarrass

the leader, localize, localize, localize and a 'United Nations

Approach' About cultural blunder, it explain the cultural blunder

make the company face serious problems and potential

problems. In the example about “EraseMan”, the company

leader did not consider the cultural different, so it cause cultural

gaffe. It makes Asian staff feel confused and annoyed. Other

manufacturers worldwide will face much more serious

consequence, if they don’t know the different customs.

Meanwhile, Multinational companies also face workforces that

place different values on workplace benefits. For example the

IBM report and Big Blue's Global Human Capital Study 2008

provide more evidences.

About embarrass the leader, it points the leader should make

staff accept leadership roles, it need coaxing and encouragement.

Some cultural is more comfortable to solve problems rather than

depending on other cultural. For example leaders should

encourage Asian staff to use this form of reporting which can

embarrass leadership. And the safety is a problem. In different

countries safety standard is different, some developing countries

safety standards may be lacking.

About third part, the mainly idea is localize. The PPG provides

the direction to the foreign staff. The autonomy has been given

in each regional operation in the dicision process. And it provides

intense training to low-skilled workforces. Onsite and online

training courses both are included. It can help the company’

developing countries get knowledge from mature regions. It also

helps PPG's offshore workforces understand the strategy,

standards and protocols of the company for each respective

region.

In the last part, it emprises cooperation. It points Guardian

has created a companywide "United Nations" which will hold

twice meeting one year. It can make local staff help foreign

employees operate successful. And W.R. Grace has a similar

program. The conference can boost morale and reduce the

conflicts between the staffs that come for different contraries. For

example the Germans and Americans have different

communication approaches, and the company approve method

to make they understand other contrary consumer.

In short, the culture has become an important factor in the

management. The manger should learn, understand and use it to

make the management to be successful.

Intended readers

The mainly intended audiences for the article seem to be the

people who work in administration or management in

multinational companies. It includes manger, CEO or shareholder.

Especially those often involved in international business. The

article points the importance of the culture in the management.

It can give the leader some useful imaginations about the

strategy decision. The staff work in multinational companies will

have interest in the article. Especially some staffs who work in

foreign trade department. The article can help the staff

understand the culture different of foreign countries. And

understand other foreigner; it can help them work well. The

teacher who teaches communication can use this article and, the

article can help the students understand better. In fact the article

is easy to understand, general public would read the article.

However, if the writer gives more detailed examples, it will have

a wider audience.

Purpose

The article has two purposes, provide some examples to

describe

the importance of culture and make the reader accept his

ideas. For example in the begin of the article the author points

understanding the culture is important. And it lists many

examples to emprise the idea in different aspects. There is not

many personal opinions. The author explains how to deal the

cultural difference in management correctly the through the

examples. So the mainly purpose is to inform not to persuade.

Language

The language is basically semi-formal, easy to read. The

sentence structures and vocabulary is easy to understand. There

are no errors on spelling and punctuations. And the grammar is

right. The sentence general has about 20 words, and the

sentences have different lengths. But there are some long

sentences, difficult new words. It is hard for reader to understand.

However there are some contractions such as isn't,wasn't and

that's. The article is expressed clearly and objectively. It mainly

uses the third person.

Structure

The structure of the article is confusion. It includes

introduction and contents. Introduction is explained in the start

of the article. The contents follow the introduction including four

parts. But in the end of the article, there lack the conclusion. And

the article lacks

continuity; there was little connection between some

paragraphs. The main ideas are not explain in the beginning of

the each paragraph, there are examples in the start of each part.

The main ideas usually present in the middle of the paragraph. It

will make reader feel confusion.

Layout

The layout is clear and acceptable. There is paragraph

spacing between paragraphs. Margins are equal on all four

sides preventing this text overcrowded. There are title and

sub-title; it could be added to attract the audience’s

attention.

And title, sub-title and text use correct forts. The title and

sub-title use boldface to attract the audience’s attention,

help

the audience skim and could have increased visual impact.

The title size is bigger than the sub-title, and the sub-title is

bigger than text. Type size of 12 point is acceptable. The use

of

one type of fonts lacks variety.