你若盛开,蝴蝶自来。
英语六级《商业经济》阅读练习题
英语六级《商业经济》阅读练习题
Gift certificates, or rather their high-tech new
replacements. gift cards (certificates in the form of credit
cards). are Americas most popular present. They spare
gift-givers the strain of choosing anything specific. and
recipients the horror of having to keep the result. Retailers
like them too, because they are quite profitable. But like most
goods in the recession, they have become harder to shift,
prompting some radical redesigns.
Gift cards are profitable because retailers receive money
for them up from, and around 10% of them are never redeemed (收回), according to Lew Paine of the GFK Group, a market-research
firm. When people do use them. they often spend more than the
amount given. on products with highmargins.
But sales of gift cuds were down by around 6% last year in
America, to about $25 billion, partly because discounts in
stores were so steep that customers naw more value in buying
merchandise directly. Bankruptcies among retailers also scared
people away from gift cards, for tear that scores would not be
around to honour them. Some financial-services companies that
offer gift cards which can be used in various stores, including
Visa and American Express, came under fire for charging monthly
maintenance fees on unspent balances.
Analysts expect another tough holiday season for gift cards
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千里之行,始于足下。
this year. Sales will be down by about 5%, projects Archstone
Consulting, which studies the business. Retailers arc trying
to counter this decline by making gift cards more attractive.
One approach is fo add nifty(俏皮的) packaging. Target, for
example,is selling gift cards that double as wind-up toys or
play recorded greetings. Other retailers have launched schemes
that let people e-mail one another electronic gift certificates,
which the recipients can then print out for use.
Some retailers have even given gift cards away in an effort
to drum up business. Neiman Marcus. for example, sent $50 gift
cards to prolific customers to entice them back for further
sprees. Target will give a $l0 gift card to people who spend
$l00 before noon on the Friday after Thanksgiving, which is
considered thestart of the holiday shopping season. Such
handouts can be cheaper than sha~p store-wide discounts. which
proved devastating to profits last year. Expiry dates add a
sense of urgency, which retailers are eager tofoster.
But many customers also have a crafty streak.
Bargain-hunters are flocking to eBay and other websites to buy
discounted, second-hand gift cards for their own use. eBay is
thought to sell around 100,000 gift cardsevery month.
PlasticJungle and other sites where people sell unwanted gift
cards at discounts, as highas 40% are one pan of the gift-card
business which has boomed of late.
1. One of the reasons for the popularity of gift cuds lies
in that gift-givers dont have to worry
about______________________.
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你若盛开,蝴蝶自来。
2. Whats che drawback of gift cards when the economy is in
recession?
3. Some companies that offer gift cards were severely
affected last year because_________.
4. How do retailers respond to the decline of sales of gift
cards?
5. Retailers gave om handouts to promote consumption. but
their efforts turned out__________.
答案:
1.[scoosing anything specific/shoosing gifts]
[定位]第1段第1-2句。
解析:原文spare gift-givers the strain中spare意为“使免遭”,对应题干gift-givers dont have to worry about,本题答案应在介同of之后,即choosing anything specific,填choosing gifts也对。
2.[They are harder to shift.]
[定位]第1段最终一句。
解析:第1段先讲礼卡给送礼、收礼之人及零售商带来的'一些好处,紧接着以But 进行转折,指出礼卡在经济大萧条时期遇到的问题——难以转换,即They are harder to shift,为本题答案。
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千里之行,始于足下。
balances]
[定位]第3段最终一句。
3.[they charged monthly maintenance fees on unspent
解析:severely affected是对原文came under fire的同义改写,原句for后面的内容即是需要填入空格处的缘由,照抄原文即可。
4.[By making gift cards more attractive.]
[定位]第4段第3句。
解析:respond to the decline 相当于原文中的counter this
decline,原文by后面引出的是零售商实行的方法,即题干所问,故为答案。
5.[to be devastating to profits]
[定位]第5段倒数其次句。
解析:该段提到零售商为了招揽生意,甚至给消赞者赠送礼卡。该段倒数其次句指出零售商这一做法产生的后果,即对利润造成了相当程度的影响。题干中turned out和原文proved表达相同的意思“被证明是”,proved后的内容照搬即可。
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